I’ll be using this blog as a way to take notes on my reseach for my project along the way. This first research post is on “Beyond the Stars” by Paul Loukides and Linda K. Fuller, and Carol M. Ward’s article called The Hollywood Yuppie, 1980-1988.
The word yuppie (young urban professional) came about in 1984 and their numbers ranged from 4 to 20 million in that year. However, the numbers are especially hard to figure out since the class was upwardly mobile and constantly expanding. Advertisers began ad campaigns aimed just at the yuppies.
“The Yuppie is a college-educated, upwardly-mobile… workaholic whose main identity an sense of self-worth is often supplied by the success achieved in the professional, technical workplace that he/she dominates.” (Ward, 98)
They want to excel, not just succeed. “Much of the revolutionary sociopolitical zeal of the baby boomers (from the sixties generation in particular) has been channeled into the work environment.” (Ward, 98) Ward argues that this class is motivated by the ME generation’s desires for independence, except that in this case, money gives them that independence.
In Wall Street, Bud Fox has to get a new wardrobe, a new apartment, and a new lifestyle to fit in with his new boss Gordon Gekko. “The image of success is as important as success itself.” (Ward, 99) The emphasis is on one’s peers, not one’s family or culture, as there is often a strained relationship with the family. In Wall Street, Fox is embarassed by his father’s traditional values and middle-class status. The middle-class upbringing is something to ignore/overcome: your worth is your accomplishment, not your heritage.
“Success feels so fragile that there is a deep-rooted fear of breaking out of the prescribed routine.” (Ward, 99) They are afraid of changing the status quo once they have achieved it, but they are encouraged to constantly gamble for greater success. During this period, we get more women into the workplace and the workaholic habits and liberal sexuality drastically changed the relationships between men and women.”[The successful woman] uses her sex to barter for powe or she is unsexed by her attempts to maneuver in the man’s world of business.” (Ward, 104)
As the yuppies become more educated and their careers become more intense, marriage and family are postponed. The yuppies come into adulthood as children, not going through the traditional phases transitioning into adulthood, and their love of personal freedom makes them less likely to have families in their 20s. “The seriousness of the cutthroat world of business is minimized by this childlike vision of what is really important; work can actually be fun.” (Ward, 105)
“Babies become the signifiers of emotional life, in representation, now that women are no longer available for that task.” (Judith Williamson, “Having Your Baby and Eating It”, New Statesman 15 (April 1988), 45)
“The Yuppie lifestyle features rampant consumerism, distrust of the parent generation, fear of the suburbs, unstable intimate relationships, reliance on the peer network, confrontation of the lingering sixties consciousness, difficulty of growing up to accept adult responsibilities, the problems of parenthood, and the desire to have it all.” (Ward, 106)
Select Filmography: The Money Pit (1986), Baby Boom (1987), Broadcast News (1987), Three Men and a Baby (1987), Big (1988), Working Girl (1988)